Too Good To Go Fishing is an online fishing game on Android Market which is similar to the iPhone's Table Game. Users can use the Android devices to connect to real world markets and use their connection to order the food they need to eat. They can also use their Android phones to make money by engaging other users to order food on their behalf. The catch in this game is that the food items available in the market are already stocked, so users can't make any changes to the items they already purchased. However, if the user wants to purchase more items, they just need to connect to the marketplace to do so.
Too Good To Go Fishing has a very simple interface, with simple controls. However, this is not enough for its target market. It targets both the young and the old audiences, since most of its users live in Europe. Users can easily access its free version and make in-app purchases to earn extra points or money while enjoying the game. Table Games developer O2 Games was recently acquired by Samsung to form a new business division dedicated to mobile games. The acquisition allows Samsung to integrate the Too Good To Go Fishing app into its devices, giving it even more opportunities to enter into the fast-growing mobile markets.
The mobile application uses a scanner to identify the items being bought, so it doesn't matter whether the phone is touch screen or not. The co-founder of the Android application, Florian Roth, had previously worked as a product designer at Ibotta, a leading Italian food retail chain. He also created the hit game Cards Against Humanities. The app has received many accolades from industry experts and smart phone enthusiasts, including a placement on the Best New Apps list from The Wall Street Journal. In the last year alone, the application has grown significantly in terms of downloads, and is now one of the most popular and most downloaded apps on Google Play.
